Unsubscribe links and spam words: staying compliant with cold email

Gmail and Yahoo now expect bulk senders to offer easy unsubscribe. Even for smaller cold outreach, a clear way out protects your reputation and respects people's time.

Add one-click unsubscribe

AceMail can add an unsubscribe footer and the List-Unsubscribe header. Anyone who opts out goes to your do-not-contact list automatically.

Watch your wording

Phrases like 'act now', 'free money' or heavy use of capitals and exclamation marks raise spam scores. AceMail scores every template so you can fix risky lines before sending.

Keep it plain

Short emails with one link and no heavy images look like personal messages, which is exactly what cold email should be.